Vision

Be amongst top two generic pharmaceutical players in multiple global frontier markets, giving us scale, market homogeneity, healthy margins and quality growth where value and volume are both established in a balanced way.

Mission

As we establish strong portfolios of valid registrations and strong channel networks in each market we target, we are also building a branded consumer products business which comments our medicines business and provides us operating leverage on the back of our well-established on-ground infrastructure ad retail relationships.

Values

• Customer Centricity
• Quality Products
• Professional Approach
• Ethical Business Practices

Purpose

Our purpose is to bring high-quality every-day medicines within the reach of populations in promising frontier markets, thus creating sustainable values for our stakeholders